Enabling organizations to thrive by applying engineering disciplines to strategic planning
Strategically Effective Systems Deliver Exceptional Value
Solutions Designed and Implemented
to Stand the Test of Time and Deliver High Value

No one knows more about your business than you and your leadership team. We don’t tell you how to run your business – we help you and your team to quickly crystalize your collective wisdom into an aligned set of strategic priorities, directly supporting the strategic essence of your business.

Are you looking for a planning method that:

You can apply quickly and easily with your top team?

Is cost effective?

Constructively surfaces differences of opinion in your team and creates a context to resolve these issues?

Quickly sifts through the fog of competing ideas so that you home in on what is really important – the 20% of initiatives that will deliver 80% of the value?

Equips you with tools and methods you can apply yourself, without outside help?

Major client had to present his division’s 3-year strategic plan to EXCO. The team had 4 weeks to prepare. They’d done a lot of work and had great ideas, but were struggling to structure their ideas into a prioritized, aligned and actionable plan.

We spent 5 hours with the Director and his top team who, collectively, had a 360° view of the division. The team began by choosing a focus question. The gist of the question was: “What are the priority initiatives that will support marketing’s plans and drive growth?”

Through our facilitation and process, the team agreed on a critical set of priorities and strategic actions to close the biggest gaps between forecast and objective. This is the Pareto principle in action: focusing on the 20% of possible initiatives that will deliver 80% of the value.

Through a short engagement like this, you too will determine the essence of what is important to your business, saving you time and money, and accelerating you to reach your objectives.

We do not tell you how to run your business, We facilitate YOU to see how to run your business better based on your wealth of business and industry knowledge.

We are committed to ensuring that YOU and YOUR TEAM are equipped to take the plan forward and to your short and long term success.

We are experts at facilitating the development of enterprise-wide strategic plans from the top down with our StratMap(c) and StratAction(c) solutions.

Contact me at James@The-Strategy-Doctor.com to arrange a complimentary Zoom call to discuss your interests and requirements.

Introducing Dr James A Robertson

Dr James A Robertson
Dr James A Robertson
  • Doctorate in Engineering — Engineers do
    NOT design Bridges to stand up, they design them NOT to fall down.
  • Military Commander — quick attack combat
  • Rigorous and systematic approach to problem
  • Deep understanding of success as the
    opposite of failure and how to achieve success.
  • Early experience demonstrated the huge
    value that CAN be delivered – first major project the business doubled its
    revenue in twelve months.
  • Further grounding in economics.
  • Highly successful design and implementation
    of strategic projects.
  • Many years’ experience trouble-shooting
    failed and sub-optimal strategic projects has given a deep understanding of
    what is required for successful design and implementation.
  • Deep strategic experience and insight.
  • Tools, methods and services available to
    assist YOU to unlock the full potential of your business.
Strategic Map

Suite of Strategic Planning Tools and Methods

Easy to learn and highly effective

Many years ago I realized that there were no effective tools and methods for strategic planning and operational planning so I set about creating a suite of tools and methods which have served me well for many years and which have been refined over time.

The basic principle is simple, easy to use tools that any client can learn to use effectively with limited training and support.

The tools are:

  1. StratSnap© – Critical issues analysis tool that can be used for analyzing something as simple as the structure for a PowerPoint presentation and as complex as competitive Market Critical Success Factors resulting in measurement of the gap between forecast and objective for any situation.

  2. StratGap© – Systematic analysis of the projects required to close the gap resulting in a systematic structured action plan.

  3. StratMatrix© – Matrix analysis where any situation is described by two related sets of parameters, directly points to the most important actions.

  4. StratMap© – Strategic gap — tying together every facet of the strategic environment in a manner that supports overall prioritization.

  5. StratAction© – Comprehensive strategic action plan — pulling together all facets of the strategic map to support one holistic and integrated plan of action.

  6. StratKPI© – Develop the Key Performance Indicators that will most directly incentivise staff to support the plan and drive it forward.

  7. StratDecision© – Evaluate the relative merits of different scenarios and take appropriate decisions.
Strategic Trajectory

Structured, Engineered Strategic Plans that Deliver Results

A suite of robust and highly structured facilitation technique, method and tools that enables client organizations to develop prioritized measurable and actionable plans to bring about lasting strategic change.

Many years ago I recognized that there was a massive gap in the market in terms of a need for a structured “”Engineering”” approach to strategic planning or, as I prefer to refer to it, “strategic analysis and design”.

After exposure to Professor Malcolm McDonald’s Exmar methodology I extracted some key concepts and, over time, developed a Critical Issues approach to Strategic Analysis and Design.

Together with this I developed a toolset in Excel — the StratSnap and StratGap analysis tools and associated method and documentation.

These tools and method provide a robust approach to structured strategic analysis running all the way through to structured strategic plans that can be traced all the way back to the initial executive workshops.


Robust, accurate, high-value, prioritized plans, that are sustainable, actionable, reduce risk, and cost-effective. Reliable plans which focus on the key issues that deliver maximum benefit, improved profitability, improved competitiveness.

Pulse Measurement High Value Diagnostic Engagement -- Dr James A Robertson

Trouble Shooting Sub-Optimal Strategic Plan Implementations for Rapid Turnaround

Trouble shooting sub-optimal strategic plan implementations that are hindering your organization from achieving its full potential and possibly cramping growth.

I will rapidly and accurately investigate your situation and give you clear actionable findings with regard to WHY your plan is NOT delivering and HOW to FIX the problem.

I call this process a “Pulse Measurement” because it is of short duration and because it focusses on the strategic fundamentals of your business and the essence of the problem taking account of a wide diversity of possible factors that I recognize based on many years’ experience in this field.

Pulse Measurements regularly save clients considerable sums and greatly enhance the effectiveness of strategic plans as well as of system implementations.

If you have the slightest unease about your current situation, you will find a Pulse Measurement well worthwhile.

If you are significantly dissatisfied and particularly if you are experiencing BUSINESS TRAUMA, a Pulse Measurement is a MUST HAVE item — in as little as one day you can gain fresh insights into your situation and what is needed to turn adverse situations around.

A Pulse Measurement is also relevant as a HEALTH CHECK on a project or Department that is not meeting your expectations, or should you simply want an independent Expert Professional Opinion as to how you can improve the effectiveness of your plan or Department.

Client Testimonial

“…  after 18 months we still did not have a solution … they kept blaming us … after engaging Dr James within 48 hours we had got our head around what the issues were … totally inappropriate solution … we knew what the way forward … for the first time in 18 months there was clarity of vision regarding what had to be done”


Fast, cost effective, potential major savings, enhanced understanding, informed decision making, improved profitability, improved competitiveness

Extensive, Robust Engineering Training and Deep Practical Experience

Diverse Industries

Over the years I have worked with clients in a very great diversity of industries including Investment, Consulting, Risk Management, Manufacturing, Distribution, Logistics, Financial Services, Mining, Construction, Correctional Services, Government, etc.

This gives me a very broad base of experience with which to diagnose issues for new clients and formulate effective high value solutions that in many cases can be quickly and easily implemented.

It also enables me to formulate comprehensive solutions to complex business problems.

Diverse Systems

I have worked on projects with a wide diversity of Business Information Systems including large bespoke corporate systems, SAP R/3, SAP Business One, Sage X3, JD Edwards, Microsoft AX, Syspro, ProMan, etc.

This gives me the ability to quickly and effectively understand the issues with any system implementation and formulate high value solutions. It also gives me the ability to rapidly identify whether a problem is technical or corporate in nature.

Diverse Problems Solved

I have investigated, diagnosed and solved diverse problems ranging from genuine technical problems to diverse governance, relationship, Human Resource Management, configuration, system operation and other problems.

This enables me to rapidly recognize a wide diversity of problems because I have seen them before and already know the solution, this is the essence of my “Business Strategy Doctor” moniker and the concept behind the “Pulse Measurement”